The genre of my music magazine is going to be indie. I feel this is a popular music genre at the moment, and I know a lot of people that are into this kind of music. Therefore I can gather first hand evidence and opinions. This is also a genre I am into, and therefore know a lot about, which i can transfer into my magazine. There isn't a magazine that is specifically based on indie music either, therefore it will stand out from other music magaines and appeal to the target audience as it is something specifically for them.
A large part of my magazine will be about bands and artists, with interviews with them and photoshoots looking at their style. There will also be sections about indie fashion, where the audience can find out where to buy fashions similar to those of their favourite indie artists. The magazine will include reviews of recent concerts, albums, singles, and bands, therefore influencing the reader to go to concerts, buy an album or listen to a new band etc. Question and answer sections like a typical girls magazine, but this time with more of a music 'feel' with questions specifically about bands and their upcoming tours, merchandise etc. Finally, there will be competitions for the readers to enter giving them a chance to meet their favourite indie bands, win free merchandise or tickets, trips etc.
My ideas for coverlines are as follows: - 'Indie Gig Guide' - this will be a puff/plug making the audience believe they are getting more for their money by having a separate guide. Also, it will appeal to them as they will be people that go to gigs often, and therefore they will be interested in finding out more dates. 'The Kooks Behind The Scenes' - this will appeal to the target audience as The Kooks are a well known indie band, and will therefore appeal to fans of The Kooks. Also, as it is behind the scenes, the audience will believe they are getting something extra for their money. 'Find Your Style' - this will appeal to the target audience as 'style' suggests fashion and look, and it suggests they are going to be given suggestions of clothing.
I have decided on the title 'IN-D.' This specifically shows the genre of the magazine, while also being clever as it sounds like the word 'indie'. This will straight away make it clear to the reader the type of magazine this is going to be, but also shows that is going to be quite witty and clever, as it has abbreviated the word. It is quite informal, and will make the reader automatically feel relaxed and as if the magazine is for them. I did consider calling the magaine INDIFFERENT, as this is what 'indie' also is, different music. However, I thought this was too long and didn't have such as good an effect. It also doesn't really sound like a music magazine, and would take up too much space across the top of the magazine. I also considered INDEPENDENT, but this is what indie is short for, but being the name of a newspaper could confuse the reader and also sounds quite formal, which may not appeal to the reader. Finally, I considered calling my magazine RAW, as this is an indie phrase that is often used, and could indicate that the magazine is going to include, fresh, 'raw' music. However, it didn't really indicate what the genre of the magazine was about, and if the reader didn't know that this was an indie term would confuse them.
The fonts I have decided to use are Gill Sans MT Ext Condensed Bold, as this is a serif font and is quite relaxed and appealing, but is also informal, and will therefore appeal to the reader. It is also clear and easy to read, whilst fitting the the name of the magazine style well. I have also chosen rockwell for some of the coverlines, as this is a bit more formal as it is sans serif, but not so much that it will put the reader off, as the font goes well with the other one.
Here are some examples of the fonts I have considered.......
I also have also experimented with masthead ideas: -
The colour scheme for my magazine will be dark purple, grey, black and white. I have chosen these colours as purple is a more feminie colour, the audience the magazine is primarily for, but isn't too feminine that a male wouldn't pick the magazine up. I have also chosen these colours as they go well together, will stand out against a background, and dark purple is a stereotypical 'indie' colour. Finally, there isn't a music magazine that has these colours as their colour scheme, so will therefore stand out against other magazines.
My ideas for taglines are 'In-Different' as this could be what 'In-D' stands for. It could also be 'In-Dividual' which could be describing the magazine - that it is different from other magazines, or the type of person that it is aimed for - 'indie.'
This magazine will be published monthly, at the beginning of each month, full of gig and concert dates for the upcoming month. The theme of the main image will reflect the seasons as well as upcoming events such as Christmas for the December issue, festival theme for June etc.
The image for my front cover will be of an 'indie girl' posing, but not overly posed, more of a natural effect. I may even have her holding a guitar to add to the 'indie' theme. To get these photos I will use my friend, and get her to dress in 'indie' clothing and pose infront of a plain background for the front cover. I will take further images of her in a more natural environment for use on the double page spread.
The dimensions for my magazine will be 11" x 17", as this is the size of many other popular magazines such as NME and Q magazine. This is the called 'tabloid size' as it's the size of a tabloid newspaper. Therefore it is larger and easier to read, but also gives the editors the oppurtunity to fit more on each of the pages.
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